We live in a culture where youth and beauty are prized, even for men.
Over the last three to five years, there’s been a large increase is men’s aesthetic procedures. It’s a very big misconception that all patients are women when in fact 1 in 8 patients seeking cosmetic procedures are male.
International trends match what we see with our patient audit at Castleknock Cosmetic Clinic Dublin. According to the American Society of Aesthetic Plastic Surgery (ASAPS), the number of cosmetic procedures for men has increased by more than 106% between 1997 and 2012.
Men want cosmetic surgery and aesthetic procedures for two reasons: to look good and stay competitive in the job market. Men get surgery as a key tool to help them succeed. In a work competitive place where looking fit, younger, and more masculine is imperative, the better you look, the better your chances of ascending the corporate ladder.
Helping men advance in their careers is a powerful tool, and we mainly offer male procedures this way. On our all-male cosmetic procedures for men section of our website “For Men” we outlines four “types” of men that we feel typically come in for procedures, and the best procedures for them.
The first type identified is the “male model,” who he says wants jawline augmentation, VASER liposuction to show off his slim midriff and gluteal buttock enhancement. This guy wants a sharper jawline, and nice abs — really ripped and very defined abs. You take an average, good-looking kid, and you enhance his jaw, elongate his chin, enhance his cheekbones, and suddenly he looks like the cover of Vogue.
Then there’s the “body builder,” who has similar procedures as the male model, but wants to look more muscular. A body builder want to go big. Big chest, big glutes, but muscularly defined. They also have some of that fatty tissue around the breasts from steroids that we often remove as well; in a process known as Gynescomastia and man boobs.
The third type of man is identified as getting cosmetic surgical and non-surgical procedures to enhance their career was the CEO or board member. These men are at the top of their career and they feel young and confident, but they’re worried they don’t look it. I tell these men I want to leave a little bit of wrinkles, since wrinkles are sexy and trustworthy — and give them what I call the Mini Facelift and the Softlift. We emphasise on more neck firmness, eyebrow lift, jawline definition, and perhaps VASER liposuction as well.
The only category that doesn’t specifically reference a career is the athletic dad. As a play on the (mommy makeovers) we now we have ‘daddy do-overs. This is what the banker wants. He’s married with kids, probably put on 15 pounds. He’s in his 40s and he’s thinking, ‘Man, I used to look so good in college. These men typically go for jawline definition, liposuction, and a small botox injections.
Currently, the most common cosmetic procedures for men are liposuction, nose job, eyelid surgery, man boob and jawline definition.